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IT Technical Salesperson

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IT Technical Salesperson

Selling technology products and services requires a unique set of skills and knowledge, and IT salespersons need to be proficient in understanding and communicating technical information to customers.

The primary role of an IT Technical Salesperson is to sell a company’s technical products and services to customers both internally and externally, UK or internationally. This role involves maintaining good relationships with existing clients and working towards gaining repeat business. IT salespersons are also responsible for approaching potential customers and winning new business. To do this successfully, you need to have good knowledge and understanding of the portfolio of technologies that are available. Being updated with the latest technology trends and staying ahead of the competition is a crucial part of being an IT Technical Salesperson.

To excel as an IT Technical Salesperson, you must have a strong grasp of technical concepts and terminology. An understanding of the technical specifications of the products you are trying to sell is essential. You need to be able to answer technical questions proficiently, provide demonstrations where required, and help clients understand how the products or services you are offering can benefit them. Additionally, you should have excellent communication skills, be able to listen attentively to your clients, and be able to tailor your approach to meet their precise needs.

Another essential skill required for an IT Technical Salesperson is the ability to build and maintain relationships with clients. IT salespersons act as a bridge between the client and the company, and the relationship you establish with the client will determine the longevity of the partnership. Being able to understand and negotiate client problems while providing a professional and friendly face to the company is an essential skill for anyone considering a career in IT Technical Sales.

The role of the IT Technical Salesperson is essential in today’s digital world. Being able to sell technical products and services requires having a unique set of skills and knowledge, including a thorough understanding of technical terminology, the ability to build relationships, and excellent communication skills. With a specialised training programme, you can gain the skills and knowledge necessary to excel in this role, allowing you to forge a successful career in IT Sales. The future of IT is bright, and with the right training programme, you could be at the forefront of this exciting and rewarding industry.

What will I learn? 

Technical Competencies

Communication

Works both independently and as part of a team and following the organisation’s code of practice; demonstrates an ability to communicate effectively and present both in writing and orally at all levels, using a range of tools.

Customer Experience

Demonstrates strong interpersonal skills and cultural awareness when dealing with colleagues, customers and clients during sales operations and whilst defining requirements with an emphasis on customer satisfaction and relationship management.

Data Security

Operates securely in line with organisational guidance, legislation and organisational software packages and complies with security of data and can effectively record, analyse and communicate data at the appropriate level using the organisation’s standard tools and processes throughout all sales interactions.

Problem solving

Applies structured techniques for troubleshooting, problem solving and analyses problems by selecting the appropriate tools and techniques in line with organisation guidance when dealing with sales as well as routine tasks

Understanding Clients

Assesses and qualifies sales leads by developing a clear understanding of client’s business needs and advising how these might be met with appropriate products, tools and techniques.

Project management

Works flexibly and demonstrates the ability to work under pressure independently and as part of a team to progress sales and manage their time, workflow, priorities and projects.

Interprets and follows legislation

  • Health and safety legislation to securely and professional work productively in the work environment
  • Data Protection Act 1998
  • Sales of Goods Act 1979

Sales Process

Professionally operates all sales-related tasks to maintain integrity, brand and company image during negotiations, handling of objections and closing sales with an understanding of the markets and external competitors.

Technical

Ability to understand and explain the technical portfolio and technical systems sold within the organisation and can use the current hardware and operating systems available.

Database and Campaign Management

Prioritises their contacts and keeps an up to date database knowing when and why to contact current consumers or prospects in line with organisational requirements.

Context / CPD

Identifies and negotiates personal development in the context of the wider business and how their role relates to other roles in the business.

Technical Knowledge and Understanding
  • Understands the basic elements and architecture of computer systems
  • Has a working knowledge of Cloud and Cloud Services
  • Understands the principles of secure coding
  • Has a working knowledge of the role IT plays within the broader context of a business strategy
  • Understands the main methodologies used for unified communications
  • Understands the basics of how data storage works and the main technical options available
  • Understands how to communicate using the appropriate language and terminology for audience and cultural awareness
  • Understands the principles and ethics of sales, recognising the importance of delivering value to the customer
  • Understands the sales life cycle, techniques & processes
  • Understands how to negotiate, handle objections and close sales
  • Understands the business product(s) they are responsible for selling including the relevant vendor product(s) as selected by the employer.
Underpinning Skills, Attitudes and Behaviours
  • Logical and creative thinking skills
  • The ability to interact effectively and professionally with a range of different types of customer
  • Ability to think analytically and to solve problems
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment
  • Ability to operate in a secure manner

Key Info 

Duration

This apprenticeship will typically take 15 months to complete.

Level

This apprenticeship standard is at Level 3.

Qualifications

Where an apprentice has not already achieved Level 2 English and Maths, they must do so before taking the end-point assessment.

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Training Provider   

Receive top-notch training from one of our handpicked providers in our trusted network.

Allow us to handle the seamless connection between you and a training provider who will expertly guide you and your employer through your personalised training journey. With their support, you will elevate your skills and excel in your role.

Enquire now to start your learning journey

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Useful Links   

Link to IT Technical Salesperson on iFATE
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