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CIW Social Media Strategy Specialist Course


CIW Social Media Strategy Specialist Course

The CIW Social Media Strategy Specialist Course focuses on the use of social media in business and teaches students how to create social media campaigns, and how you can analyse and present data in order to address organisational issues and make appropriate business decisions.

This course will also cover the foundations of social media technologies, communication methods and how to engage consumers using various tools.

This course starts with the fundamentals of social media technologies and looks at the communication methods used and how you can engage consumers using various tools. The course will focus on how social media is used in a corporate settings, and how you can use social media to boost brand awareness and achieve your desired goals. Students will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. The course will cover the main social media platforms and will look at how and when to utilise each platform. You will also learn how to plan, develop, promote, deliver, present, and analyse social media activities and will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. You will also learn how accessibility, ethics and legal issues should be considered in social media strategies. Finally, the course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Skills Taught:

  • Explain business uses of social media.
  • Identify steps involved in a creating successful social media campaign.
  • Discuss crowdsourcing and crowdshaping strategies.
  • Identify strategies and tactics for creating and using folksonomies.
  • Summarize and deploy typical social media metrics.
  • Explain the concept of gamification in relation to social media, including peer-based endorsements.
  • Identify and use tactics for gathering and analysing data.
  • Explain specific user-tracking techniques.
  • Track virtual and brick-and-mortar business using social media and Web technologies.
  • Explain and interpret data reuse strategies.
  • Create reports about strengths and deficiencies of existing social media strategies.

This course is part of the new CIW Web and Mobile Design Professional Series and prepares you to take the CIW ID0-623 exam.

The CIW Social Media Strategy Specialist Course includes the following items:

  • One year License to the official CIW 1D0-623 CIW Social Media Strategy Specialist online course materials. This includes: Pre-Assessment, Exercises, Quizes and Flashcards, Videos, and Practice Exams.
  • An optional PSI Online Exam Voucher to cover the cost of your CIW Exam (£120.00).


The CIW Social Media Strategy Specialist Course includes the following units:

Unit 1: Introduction to Social Media

The following topics are covered:

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Case Study: Getting Started with Social Media
Unit 2: Using Social Media in Business

The following topics are covered:

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Case Study: Assets for Social Media
Unit 3: Developing a Social Media Strategy

The following topics are covered:

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Case Study: Jim’s Shoe Company
Unit 4: Creating a Social Media Campaign

The following topics are covered:

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Case Study: The Blue Green Marble Campaign
Unit 5: Social Media Platforms

The following topics are covered:

  • Introduction to Multimedia on the Web;
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Case Study: Joel’s Surf Shop
Unit 6: Presentations and Business Blogs

The following topics are included:

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Case Study: Monster Gamers Inc.
Unit 7: Risks, Reputation, and Crisis Response

The following topics are covered:

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Case Study: Medical Center Reputation Crisis
Unit 8: Social Media Advertising

The following topics are covered:

  • Introduction to Protecting Yourself Online;
  • The Right to Be Forgotten;
  • Spam;
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices.
  • Case Study: Millennial Trends
Unit 9: Social Media Metrics and Analytics

The following topics are covered:

  • Social Media and Big Data
  • Social Media Mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Case Study: Using Big Data to Generate No Vacancies!
Unit 10: Reports and Optimization

The following topics are covered:

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Case Study: Back to School

Additional Online CIW Course Content

Exercises, Quizzes and Flashcards

Each lesson comes with Exercises, Flashcards & Quizzes. There is no limit to the number of times learners can attempt these. Exercises come with detailed remediation, which ensures that learners are confident on the topic before proceeding. Flashcards help master the key concepts while the Glossary defines the key terms. There are over 800 unique questions including pre-assessment, quizzes, exercises, and post assessment.

Videos and How To

The course includes videos to help understand concepts. It also includes How Tos that help learners in accomplishing certain tasks.

Practice Tests

The CIW Practice tests are full length tests that closely follow the exam objectives and are designed to simulate real exam conditions. Each course has a number of test sets consisting of hundreds of items to ensure that learners are prepared for the certification exam.

Practice Test Features:

  • Full Remediation: Each question comes with detailed remediation explaining not only why an answer option is correct, but also why it is incorrect.
  • Unlimited Practice: Each test can be taken an unlimited number of times until the learner feels they are prepared. Learners can review the test and read detailed remediation. Detailed test history is also available.
  • Learn, Test and Review Mode: Each test set comes with learn, test and review modes. In learn mode, learners will attempt a question and will get immediate feedback and complete remediation as they move on to the next question. In test mode, learners can take a timed test simulating the actual exam conditions. In review mode, learners can read through one item at a time without attempting it.

Please Note – Digital Course Materials: As the Official CIW Course Materials are a digital license, we cannot offer refunds once the access code has been issued to students. We advise students access a Free Trial of the course content from our Online Portal prior to purchase to make sure you are happy with the format and course content. Extensions for the online content can be purchased if you need to extend your studies. We will email students prior to their access expiring to see if they require a 3 or 6 month extension.

Key Information


Course Format

Self-study Time

Delivery Time


Online Course

Approximately 120 Hours (Self-Study)

2-3 Working Days (Email)


The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Web Foundations Associate Course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge.

Course Duration & Online Support

You can register at any time and have 12 months to complete the course. The course is designed as a self-study course, but if you have any problems you can email our support email service. As the course is self-study you can complete in as little or as long a time as you prefer. 

3-Month Extensions are available at £90.00 for students who don’t complete the course within the 12-month licence period.

CIW Social Media Strategy Specialist 1D0-623 Examination

On Completion of this curriculum, students can apply for the internationally recognised CIW Social Media Strategy Specialist 1D0-623 Examination. The exam consists of 55 questions over 90 minutes and the passing score is 76.36%.

CIW exams are completed through PSI Exams. Learners can purchase an exam voucher through ourselves for £120.00, or they can register and arrange exams with PSI Exams. The exams are available as remote exams or at selected exam centres through the PSI Bridge 2 System website.

who can I contact for more information?


Call Chris Dolman on 01482 211714




Register your interest and we will contact you

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