Digital Marketing Success: Cameron’s Growth At Influence Media as an Apprentice
At Influence Media, one of the key driving forces behind the company’s growth is its dedication to fostering fresh talent and providing real-world opportunities through apprenticeships. Luke, the Owner and Managing Director of Influence Media, has long recognised the immense value apprentices bring to the table.
Luke’s Vision: Investing in Apprentices
Luke’s motivation for investing in apprentices stems from the belief that it is a fantastic way for young individuals to “earn and learn at the same time.” He views apprenticeships as a unique opportunity for growth, where individuals can develop crucial skills through hands-on experience while studying key disciplines, particularly in marketing. Luke emphasises that apprenticeships are mutually beneficial, both for the apprentice and the company. In his words, apprentices have brought “new ideas and skills,” infusing the workplace with a positive energy and an eagerness to learn.
The Impact of Apprentices: A Growing Business
Specifically, Luke reflects on the impact apprentices like Cameron have had on Influence Media. “Apprentices have brought fresh ideas, new perspectives, and hard work to the working environment,” he shares. “Cameron, in particular, has given me the confidence to bring in more and bigger projects thanks to our increased capacity. We can also do more website-related work now, as Cameron has shown real ability in this area too.” Luke’s advice to other businesses considering apprenticeships is simple: “Certainly, consider apprenticeships, provided you have the resources to support them. It’s a win-win when it’s a good fit.”
Cameron’s Diverse Role at Influence Media
Cameron, now an established Digital Marketing Apprentice at Influence Media, has exemplified this win-win scenario in his journey. When he first began his apprenticeship, Cameron expected a hands-on, practical experience—but even he was pleasantly surprised by just how much real-world learning he would be doing. From the very start, his days were filled with excitement and growth, including meeting new clients, joining shoots, and learning industry-standard tools.
Cameron’s role at Influence spans many aspects of the marketing industry, including videography, photography, website development, and content planning. “My role encompasses so many aspects of the marketing industry,” Cameron shares, highlighting his diverse responsibilities, from collecting content on-site to editing and colour-grading video in-house. His time at Influence has been filled with exciting projects such as re-developing the company’s website to improve SEO rankings and accessibility, contributing to interviews, and even leading the development of a website for a Fintech start-up.
Cameron’s Projects and Achievements
His apprenticeship has also allowed him to make a significant impact on the company, most notably by bringing Influence Media’s website from near invisibility in search rankings to securing the coveted #1 spot for key keywords. Cameron has also created commercial videos that have been featured at award ceremonies and celebrations. One of his proudest achievements has been investing in his own camera and commissioning his work, a direct result of the skills and confidence gained through the apprenticeship.
Expanding Career Horizons
For Cameron, the apprenticeship has opened up countless career pathways he hadn’t previously considered. “It’s given me the confidence to experiment with new areas and expand my personal interests,” he says. He is now more prepared than ever to pursue a career in digital marketing, thanks to the practical experience and support provided by the programme.
Looking ahead, Cameron plans to continue working with Influence Media for the foreseeable future, pursuing further growth in the programming field. He credits his success to the support he has received throughout his apprenticeship from his tutor Sophie here at HBTC, and his manager Luke.
A Powerful Reminder of the Impact Apprenticeships Can Have on Careers and Businesses
Cameron’s success story is a testament to the power of apprenticeships. Thanks to the guidance of Luke, Sophie, and the invaluable hands-on experience gained at Influence Media, Cameron has not only advanced his own career but has also made a lasting impact on the company itself. His journey highlights the importance of investing in young talent and the incredible potential apprentices have to shape the future of any business.
Whether you’re considering starting your own apprenticeship journey like Cameron or exploring the benefits of hiring apprentices like Luke, it’s clear that these programs provide invaluable learning experiences, new perspectives, and the chance to shape the future of your business. Don’t miss out—take the first step toward a rewarding future today!
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Emily Simpson
Emily is our Digital Marketing/Learner Engagement Apprentice and is involved with all things social media and content development. She is also responsible for attending career events and maintaining relationships with local schools and colleges.