Digital Marketing Apprenticeships
Whether you’re starting your career in marketing or looking to enhance your existing digital marketing skills, our digital marketing apprenticeships are the perfect opportunity to gain hands-on experience, industry knowledge, and a recognised qualification.
If you’re new to marketing, this apprenticeship will provide the foundation you need to succeed. If you’re already working in digital marketing, this course will help you upskill, refine your expertise, and progress in your career—especially in areas like multi-channel marketing, campaign management, and digital strategy.
Why Choose the Digital Marketing Apprenticeship?
✅ Start or advance your career in marketing with real-world experience
✅ Develop expertise in multi-channel marketing, content creation, and analytics
✅ Boost your employability with practical, in-demand skills
✅ Stay ahead in digital marketing trends, SEO, social media, and campaign management
What Will I Learn?
Principles of Marketing
Learn the basics—things like the marketing mix, promotional mix, and how marketing plans work. By the end, you’ll know how to create or interpret briefs and make sure everything gets delivered on time and as planned.
Content Creation
Learn how to craft and manage content for digital and print, use design software, and ensure quality and compliance. You’ll also explore creative strategies to enhance marketing campaigns.
Regulations in Marketing
Learn about key laws and regulations like GDPR, data protection, cyber security, and copyright laws. By the end, you’ll know how to handle marketing assets legally and ensure compliance across digital and offline platforms.
Communication
Learn how to craft ethical, inclusive marketing messages, manage external suppliers, and tailor communications for different audiences. You’ll also develop skills in copywriting, proofreading, and choosing the best communication methods to align with brand guidelines and objectives.
Measuring Success
Learn how to track ROI, analyse campaign data, and optimise performance. You’ll also gain skills in using data tools, reviewing campaigns, and gathering audience insights to improve marketing effectiveness.
Implementation
Learn how to manage multi-channel marketing campaigns, use online and offline strategies effectively, and adapt to changing circumstances. You’ll also gain hands-on skills in content management systems and evaluating marketing channels for better results.
Keeping Knowledge up to Date
Learn how to manage multi-channel marketing campaigns, use online and offline strategies effectively, and adapt to changing circumstances. You’ll also gain hands-on skills in content management systems and evaluating marketing channels for better results.
Business Environment
Learn how marketing supports business goals, how to measure impact using business tools, and collaborate with stakeholders. You’ll also evaluate the benefits and limitations of your project recommendations.
Customer Journey
Learn about customer touchpoints, creating personas, engaging at different stages, and using sales funnels. You’ll also explore how marketing impacts customer service and the customer experience, including through community management.
Campaign Planning
Learn how to conduct competitor analysis, research suppliers, measure marketing activity, and plan targeted campaigns. You’ll also gain insights into brand theory, including positioning and tone of voice.
Budgeting
Learn how to manage budgets, measure ROI, and monitor campaigns to ensure they meet budget and time requirements. You’ll also gain skills in creating and maintaining spreadsheets to support project planning and organising marketing assets.
Project Management
Learn how internal stakeholders support campaigns, use tools like Gantt charts and project management software, and understand the full campaign process. You’ll also gain skills in creating and maintaining spreadsheets for planning and budgeting.
Digital Marketing Success Stories
How Do I Get Started?
🚀 Don’t wait—apply today for digital marketing apprenticeships and take the next step in your marketing career!
Training Provider
Training for the apprenticeship will be provided by HBTC’s top-notch Learning and Development Team. Our experienced tutors and assessors will guide you and your employer through your training to help you enhance your skills and excel in your role. Here are just some of the benefits from training with HBTC:
Personalised Learning Support: The team ensures that each apprentice receives tailored guidance, adapting training plans to individual learning styles and needs. This helps in better understanding concepts and applying them effectively in the workplace.
Expert Coaching and Mentoring: Experienced trainers and mentors provide continuous support, offering expert advice and constructive feedback to help apprentices progress in their roles with confidence.
Regular Progress Reviews: The Learning and Development Team conducts frequent reviews to track progress, identify areas for improvement, and provide additional support where needed. This ensures apprentices stay on track toward achieving their qualifications.
Encouragement and Motivation: The team fosters a positive learning environment, encouraging apprentices to stay motivated, overcome challenges, and reach their full potential.
By working closely with the Learning and Development Team, apprentices at HBTC receive the guidance, resources, and support needed to thrive in their careers. 🚀
“HBTC has a very distinct ‘individualised’ approach, both to their learners and their employers”.
– Graeme, Matrix Assessor
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