Celebrating Success: Meg’s Apprenticeship Journey at HEY Mind
When Meg joined Hull and East Yorkshire (HEY) Mind as a Marketing and Communications Assistant Apprentice, she knew she was stepping into a role that would not only challenge her but also allow her to make a long-lasting impact on a cause close to her heart.
Having received support from the organisation during her own mental health struggles at 16, Meg felt a deep connection to their mission of raising awareness and supporting mental well-being.
A Journey of Growth and Learning
Meg embarked on her career through an apprenticeship that has been instrumental in shaping both her professional skills and personal outlook. Diving into the world of digital marketing and communications, she has gained invaluable hands-on experience in managing email campaigns, creating captivating social media content, and utilising analytics to tailor messaging to diverse audiences. This experience has not only boosted her confidence but also equipped her with the capability to drive real engagement.
Meg’s role encompasses a wide array of responsibilities—from looking after social media platforms, posting engaging graphics, and crafting thought-provoking copy, to sending internal and external emails regarding campaigns and organisational updates. She also creates strategic plans for future campaigns and leads specific initiatives, showcasing her prowess in project management.
Key Achievements and Contributions
During her apprenticeship, Meg has demonstrated outstanding competency in multiple areas of digital marketing and communication:
- Digital Savvy: Meg has expertly managed social media platforms, crafting campaigns with thought-provoking content and engaging graphics. Her efforts have consistently driven audience engagement and awareness around key initiatives.
- Content & Communication: She has balanced internal and external communications with finesse, sending out impactful email campaigns and updates that keep stakeholders informed and connected.
- Leadership & Project Management: One of her standout contributions is leading the New Year 2025 campaign. Focused on themes of self-acceptance and growth, Meg has shaped its strategy and worked collaboratively with team members to ensure its success.
- Community Impact: Her work on the Suicide Prevention campaign is particularly noteworthy. By focusing on messaging strategy, team coordination, and resource creation, Meg has contributed to vital awareness-raising and support for those in crisis.
Making a Difference
Her accomplishments have not gone unnoticed. Meg was shortlisted for the Health and Public Service Apprentice of the Year at the East Yorkshire Apprentices Awards—a significant testament to her dedication and influence. Furthermore, completing her CMI Diploma in Leadership and Management has fortified her leadership skills, preparing her to take on more complex roles and responsibilities.
Her dedication doesn’t stop at strategising and executing campaigns; Meg actively creates a sense of community by responding to social media inquiries, signposting to necessary resources, and highlighting available training and vacancies within the organisation.
Personal Development and Resilience
Beyond professional achievements, Meg’s role has played a pivotal part in her personal growth. Facing challenges head-on has honed her resilience and boosted her self-confidence. Meg has mastered the fine balance between productivity and self-care, priming herself for continued growth.
Advancing HEY Mind’s Mission
Meg’s marketing strategies and communication skills have deepened the organisation’s impact in the mental health space. Through awareness campaigns and strategic communication, she has played a crucial role in spreading the importance of mental health support and destigmatising mental health challenges.
Her work, paired with her personal story of resilience, embodies the values of HEY Mind, attracting and empowering those who seek to make a difference in mental health.
The advice Meg has given to anyone considering an apprenticeship is:
“I’d say go for it! An apprenticeship is an incredible opportunity to learn on the job, build real-world experience, and develop skills that will genuinely set you apart. Unlike traditional learning, apprenticeships give you the chance to dive right into your field, work on meaningful projects, and gain insights that go beyond what you’d get in a classroom.
For me, working directly on campaigns, engaging with a team, and seeing the impact of my efforts has been invaluable. Plus, you get to learn from mentors and experts while earning a qualification that aligns with your career goals”.
Jack, the Group Marketing and Communications Manager at HEY Mind has also expressed the impact that apprentices can have on your organisation, and is a proud advocate for apprenticeships! He also could not praise Meg more!
“Meg has been a strong addition to the team, quickly taking on responsibilities across multiple areas of our marketing and communications work. She has shown impressive skill development in core tools such as Google Analytics, Mailchimp, and Canva, and her proactive approach to learning and adapting has allowed her to keep our content relevant and effective”.
Looking Ahead
Meg hopes to continue her career at HEY Mind, where she can apply her expertise in social media management and graphic design. If not, she’s eager to explore similar roles that allow her to leverage her marketing skills to make a positive impact. Meg hopes to continue her career at HEY Mind, where she can apply her expertise in social media management and graphic design. If not, she’s eager to explore similar roles that allow her to leverage her marketing skills to make a positive impact.
A story of growth, resilience, and transformation, Meg’s efforts have not only elevated HEY Mind’s reach and influence, but, have also set her on a path to continued personal and professional development. With her burgeoning leadership skills and unwavering enthusiasm, Meg is well-equipped for the next steps in her career, aiming to further impact mental health advocacy and awareness.
Meg’s story exemplifies the extraordinary potential that lies in combining passion with purpose—a success story that inspires us all to strive for meaningful change in our communities.
If Meg has inspired you to start your own apprenticeship journey, we have lots of vacancies within the Hull and East Yorkshire area for you to check out! Click the link below to find out more.
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Emily Simpson
Emily is our Learner Engagement Apprentice and is involved with all things social media and content development. She is also responsible for attending career events and maintaining relationships with local schools and colleges.