Marketing and Engagement Apprentice
As the Marketing and Engagement Apprentice, you will be the voice of HBTC, promoting our services and connecting with the community through a variety of platforms.
Your main goal will be to create engaging content that highlights the incredible learning opportunities we offer, inspiring potential learners and local employers to take the first step!
Key Responsibilities
✍️ Content Creation:
- Write captivating content, from engaging job descriptions and social media posts to inspiring success stories and dynamic blog posts and email marketing campaigns.
- Get hands-on experience using WordPress to keep our job board fresh and our blog buzzing with engaging material.
- Utilise HBTC templates on Canva to create branded graphics for vacancy posts.
📱Social Media Management:
- Schedule and share compelling social media posts that resonate with our audience in line with our content plan.
- Take charge of our TikTok channel, showcasing your creativity through informative yet fun videos that engage our community.
- Monitor and analyse insights from our website and social media to uncover trends and refine our approach.
📈 SEO and Research:
- Explore the fundamentals of SEO and unlock its secrets to enhance your writing and boost our online presence.
- Dive into competitor analysis, hashtag hunting, and keyword exploration to elevate our marketing strategy to new heights.
🤝 Community Engagement:
- Respond to online enquiries and reviews, creating a welcoming environment for our community.
- Inspire students by conducting engaging career sessions, one-on-one interactions, mock interviews, and impactful presentations at local schools and training providers.
- Build and nurture robust relationships with local schools and colleges.
💼 Recruitment Support:
- Collaborate with our recruitment team by assisting with telephone interviews, refining CVs, and scheduling interviews—play a key role in shaping careers!
Skills & Knowledge
- A creative approach to problem-solving.
- Ability to write clearly and engagingly.
- A people person, confident in attending and presenting at events.
- Confident communicator with an excellent telephone manner.
- Great team player who thrives in a busy working environment.
- Highly organised with the ability to manage time effectively.
- Full UK driver’s license with access to a car.
- GCSE grades 5/C or above in both Maths and English.
- A-Levels in relevant subjects to marketing (desirable).
Key Info
Employer: HBTC
Location: Hull, HU1
Wage: £6.40 per hour
Job Type: Apprenticeship
Job Category: Multi-Channel Marketer
About the Employer
We are a local training provider delivering office-based apprenticeships across Hull, East Yorkshire, North Lincolnshire, and North East Lincolnshire. Established in 1994, we lead the way in apprenticeships, training and recruitment. Our team is dedicated to helping learners and businesses thrive through quality education and job opportunities.
Why Join HBTC?
- Make a meaningful impact by promoting educational opportunities and supporting learners and employers.
- Gain hands-on experience in various aspects of marketing and engagement.
- Be part of a supportive and dynamic team committed to making a difference.
Ready to kickstart your career in marketing and community engagement? Apply now to become our Marketing and Engagement Apprentice and help us make a difference!