📅 Wednesday 22 July 2026 🕑 09:30 AM–03:30 PM 📍 🔗
Digital Marketing: Advertising on Facebook
A practical one-day workshop designed to help learners understand how Meta Ads can be used to reach interested audiences and support business growth.
Delivered by 43 Academy Ltd, this session covers the fundamentals of advertising on Facebook, including campaign strategy, audience targeting, ad copy, creative formats, budgets, tracking and campaign optimisation.
Learners will leave with a clearer understanding of how to create, monitor and improve Meta Ads campaigns, with practical tips they can apply to their own business.
Date: Wednesday 22nd July 2026
Time: 9:30am – 3:30pm
Location: Bishop Lane, Kingston upon Hull, HU1 1PA
Duration: 6 hours
Delivery: In-person
Price: £199
Ideal for: business owners, marketing staff, managers and anyone responsible for promoting a business through Facebook or Instagram advertising.
Module 1: Advertising on Facebook
This module explores the value of advertising on Meta platforms and when it can be most effective for businesses looking to grow their audience and drive results. It covers the latest social media trends, how the digital landscape is evolving, and what businesses need to understand to stay relevant. Participants will also learn the difference between interest-based and intent-based marketing on Meta, helping them create campaigns that reach the right people at the right stage of the customer journey.
Module 2: Creating Strategy
This module covers the core fundamentals of advertising on Facebook, including key terminology such as CPA, CPM, ROAS and impressions, helping attendees understand how campaign performance is measured. It also explores the different campaign objectives available, when to use each one effectively, and provides an overview of Facebook’s targeting options to help businesses reach the right audience with greater precision.
Module 3: Campaign Creation
This module will help you get to grips with the Meta Business Suite and understand how to effectively structure your advertising campaigns using campaigns, ad sets and ads. You’ll also learn how to make smarter budget decisions through bidding strategies and Advantage+, helping you maximise performance and get the most from your ad spend.
Module 4: Ad Set Creation
This module explores how to set your campaigns up for measurable business success by configuring effective conversion actions, refining budgets and bidding strategies, and understanding when to use broad versus targeted audience campaigns. It also covers the power of custom audiences and lookalike audiences to help you reach the right people and scale your advertising performance more effectively.
Module 5: Ad Creation
This module explores the different creative formats available across digital advertising, including static imagery, carousel ads and video content. It covers how ad placements impact performance, how to create content that aligns with audience intent, and the fundamentals of writing compelling copy that captures attention and drives engagement.
Module 6: Monitoring & Tracking
This module covers the fundamentals of the Facebook Pixel and why it plays a crucial role in tracking performance and measuring success. You’ll learn how to set up conversion actions that align with your business goals, as well as how to analyse campaign data effectively by understanding the key metrics and insights available within the platform.
Module 7: Optimising Campaigns
This module explores how experimentation and A/B testing can be used to improve campaign performance and drive business growth. You’ll learn the fundamentals of the sales funnel and how to apply it effectively within Facebook Ads campaigns, as well as how to build retargeting strategies that reconnect with users and make every click count.
Module 8: Recap & Review
This module includes a recap of the key concepts covered, access to additional resources for continued learning, and a guided walkthrough of the supporting materials provided during the course, including optimisation guides and practical templates.
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